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Shawn Dill

Shawn Dill – CEO

Dr. Shawn Dill is a 1995 graduate of Logan College of Chiropractic. For eight years Dr. Dill practiced in the country of Costa Rica, where along with establishing what many consider to be the largest upper cervical practice in the world, he also authored the law that regulates the practice of chiropractic in the country

Since returning to the United States, Dr. Dill has become a noted authority in Upper Cervical Specific Chiropractic, as well as consulting on marketing, sales and entrepreneurship strategies for service professionals He is the CEO of *The Specific Chiropractic Centers www.thespecific.com, a franchise, which now operates multiple Knee
Chest Upper Cervical Specific clinics across the U.S.

Dr. Dill has completed his certification with Michael Port, author of the best-selling book, Book Yourself Solid, and as a Certified Book Yourself Solid Coach, offers his consulting services and workshops to empower service professionals of all types to get booked solid!

Dr. Dill is also a past member of the faculty at Life Chiropractic College West, having served as the Director of the Institute for Advanced Care in Chiropractic as well as a past The American College of Traditional Chinese Medicine. In addition, he has also served as the Chair of the Council on Upper Cervical Care of the International Chiropractors Association.

He continues to be highly sought as a speaker, making numerous
international appearances each year. Dr. Dill has been featured on international radio and television programs. Dr. Dill’s impassioned messages of health, ethics and integrity-based practices motivate doctors and lay-people from around the world.

BDC Coaching

If you’re looking for innovative strategies to help you not only grow, expand and scale your business but also to help you develop as an entrepreneur. Then the Black Diamond Club’s coaching services may be exactly what you’ve been looking for.

We offer both the option of one-on-one and group coaching (IPO) services. All designed to maximize the profitability off your business, to assist you in breaking through any barriers hindering your growth and at the same time to unearth opportunities to fast-track your success.

Got a question about what Black Diamond Club Coaching can do for you and your business? Or you have a question.


Billy Chow Bio

My name is Dr. Billy Chow and I am passionate about helping health practitioners and service professionals grow and sustain a profitable business. Over the last 21 years I have had a varied and enriching career as an owner of multiple healthcare businesses, a business mentor and a director on several boards.

I’m also the Director of The Black Diamond Club – Australia and lead instructor for our Marketing to the 90 Program where I’m obsessed with helping motivated and ambitious service professionals who are committed to growing their businesses and improving their lives.

You’ll also often find me in the kitchen whipping up a three-course menu for friends and family while enjoying a good glass of Pinot Noir!

If you’re interested in seeing how I can help you up your marketing game and expand your business let’s chat.


Lacey Book – COO

Dr. Lacey Book graduated Cum Laude from Life Chiropractic College West.During her internship at the Institute for Advanced Care in Chiropractic, she received additional advanced, post-doctorate training through the “That Something” Coaching Program making her a part of a select group of chiropractors providing Knee Chest Upper Cervical Specific Chiropractic Care. She has also completed The Art of the Specific to further her expertise in the technique.

Dr. Book also works with her husband, Dr. Shawn Dill, helping service professionals reach more people through marketing, sales and mindset strategies. They do this through their group, The Black Diamond Club. Dr.Book also is a coach to many service professionals that are just getting their businesses off the ground.

She is also known for being a co-host to the El Salvador Outreach Program, which is dedicated to serving the people of El Salvador through yearly trips to provide care, the establishment of a chiropractic college and the
establishment of a chiropractic law. Every year thousands of Salvadorans are provided care and educated about chiropractic. This has since expanded to other countries such as Mexico and the Philippines.

Upon graduation, Dr. Book took over The Specific Chiropractic Center in Dublin. She is also the COO of the chiropractic franchise, The Specific Chiropractic Centers, that operates 16 clinics from Kauai to Boston.

Dr. Lacey Book is an Amazon best-selling author for his book co-authored with Dr. Shawn Dill titled, “None of Your Business: A Winning Approach to Turn Service Providers into Entrepreneurs.”

She is highly sought as a speaker, making numerous international appearances each year. Her passion and desire to allow the opportunity for every man, woman and child in the world to get checked for vertebral subluxation drives her to be highly involved in creating initiatives that will affect the lives of many for years to come.

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