Join now to be one of the privileged few to go on this one year journey with Shawn and Lacey!

Are you stuck in your business growth and development?
Are you frustrated with a lack of results?
Are you struggling with your team?
Are you lost when it comes to marketing and sales?
Are you tired of repeating the same tactics and getting the same results?
Are you still saying “I can do this all myself”?…

You can now join a select group of IMPLEMENTERS who are COMMITTED to rolling up their sleeves and finally creating successful systems and processes that will skyrocket your revenue and replace the frustration with a sense of ease!

Here’s what you get


First of all, everyone in the group will have access to The Black Diamond Club as a part of their participation in the IPO Group. If you are already a member your monthly fee will be suspended. This will give you continued access to the WEEKLY podcasts, the Facebook Group and the regular Live Q&A’s.


You will be invited to attend the three BDC workshops in 2021 as a special VIP, including an additional VIP ONLY day with Shawn and Lacey, AT NO ADDITIONAL COST!

Group Video Conferences

Every month you will have FOUR videoconferences with the IPO Group. Two will be with Shawn and the others will be with Lacey. This will give you two perspectives on the topics we are covering. We will be training you on a different topic each month and you will be hearing both of our viewpoints on the topic as well as how we implement the concepts in our businesses and with our clients. We also do hot seat sessions where we will be asking the group what questions, opportunities and projects they are working on. By working with the other individuals you will be able to grow and expand. The videoconferences will be open to Q&A and will be recorded for you to review as many times as you need!


Your participation will include access to our signature program, Marketing to the 90, which will be hosted by Dr. Billy Chow. This is an 8-week journey through our very best marketing strategies along with insights on how to implement them for your practice.

Shawn and Lacey are back again to bring you the absolute best of both worlds in our exclusive “Innovative Performance Optimization” Group.

For the past ten years they have been systematically building their dream business in taking The Specific Chiropractic Centers from one office in Dublin, California and scaling to a franchise with 16 total offices across the entire United States.

In addition, they successfully launched The Black Diamond Club and grew membership to over 700 committed service professionals.

They also provide private coaching to some of the most successful professionals in their industries. To date they are both booked solid with coaching clients and with all that they are managing it is rare that they open a spot here or there.

As simple supply and demand works, they are some of the highest paid coaches for service professionals. Lacey is getting $21,000 and Shawn receives $30,000 for one year of private coaching.

After a successful launch last year, we are once again going to allow a select group (10 or less) to work with us both over the course of a year as we hold your hand every step of the way and teach you exactly how we built the business of our dreams!

reinvest in yourself

join ipo today

▶ Business Metrics and leverage
▶ Defining your ideal client
▶ Lead generation
▶ Building Community
▶ Marketing what you stand for to your community
▶ Event based marketing and sales
▶ Sales and closing
▶ Systems and processes
▶ Hiring a team of superstars
▶ Training and incentivizing superstars
▶ Scaling
▶ Time management
▶ Creating value and getting paid
▶ Public speaking
▶ Optimizing vs Innovating
▶ Preeminence
▶ Money mindset

Only $1,350/month

Click Here to Join Now!

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