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The Black Diamond Club

Sales Workshop

Online Event (Moved due to recent events) | April 3rd & 4th, 2020

Are You Asking the Right Questions?

Everyone Wants MORE NEW CLIENTS (which we teach), But Very Few Are Concerned With How to Get Your Existing Clients to PAY MORE MONEY and MORE FREQUENTLY!

The Black Diamond Club invites you to join us as we come to Seattle, Washington, for the VERY FIRST TIME!

This two day workshop is led by both Drs. Shawn Dill and Lacey Book, today’s leading husband and wife consultants to service-based providers.

If you provide a service and believe that your service will make a difference in the world, then you must build a strong business in order to deliver your service to the masses!

Far too often talented service providers never realize their full potential because they simply CANNOT SELL.

The Black Diamond Club Sales Workshop

Seattle, WA | April 3rd & 4th, 2020

The Black Diamond Club Money Matters Workshop

Minneapolis, MN | June 5th & 6th, 2020

The Black Diamond Club Marketing Workshop
Boca Raton, FL | November 5th & 6th, 2020

You have a passion for your contribution to the world and a heart to serve the masses. But, you struggle with spreading your philosophy and ideals and abhor having to sell people on them!

Listen, it is not nearly as hard as you think! 

Selling (with integrity) is as simple as having a burning desire to share a message and understanding a few simple psychological strategies in communicating your message.

If you are reading this, you have probably been sold through some of our strategies. 

What’s different about us is that we actually pull back the curtain at our workshops and reveal EXACTLY how we sell people and then work directly with you so that you can adapt these strategies to your business.

ShawnLaceyBOOKHeadshots 2

Our upcoming Black Diamond Club Sales Workshop will take place at the W Seattle in the heart of downtown.

We will be meeting on Friday, April 3rd from 10 am to 6 pm and then again on Saturday, April 4th from 10 am to 6 pm.

All attendees are also invited to spend Saturday evening with us at our world famous after-event party!

You will be in a room with other committed service professionals, all of whom have a big vision to reaching more people with their message and increasing their bottom line.

You will also have the two of us, Drs. Shawn Dill and Lacey Book (along with some surprise guests!), working with you over the course of the weekend to make sure we get it right. 

This is not one of those events where your facilitator shows up, speaks in monotone, ends early and then disappears. 

We will be in the room, rolling up our sleeves with you. We are committed to your success. We will work for two days straight and we will not break until you absolutely “get it”!


This is the perfect venue for you if:


  • You think that you HATE selling…
  • You have been taught how to sell, but you hate doing it because you feel like a cheesy used car salesperson…
  • You think that you are terrible at selling…
  • You have no idea what to say…
  • You love your service and wonder why people don’t “get it”…
  • People love you but do not utilize your services…
  • You wonder why your referral network doesn’t send you more business…
  • You have tons of passion but your business just is not where you want it to be…


The Black Diamond Club Sales Workshop

Seattle, WA | April 3rd & 4th

IMPORTANT! Space is EXTREMELY limited!

No joke. 

This workshop sells out every single time we offer it.

We sell out again. In fact, before we even released this to the public we were over 70% sold out!

The Black Diamond Club Sales Workshop

Seattle, WA | April 3rd & 4th

So… How much does this cost???

The registration rate for the workshop is only $995 per person, and everyone who has ever attended one of our workshops agrees that our fee is way too low! Believe me, you will agree!

It is our goal that every service provider with a heart and passion to serve their community and the world has every possible tool and strategy necessary to reach the masses with their message. But not only that, we want them to be financially secure! You cannot achieve this without strong marketing and sales strategies.

If we added up our hourly rates for the time we are going to spend together you would end up paying over $50,000 to have the kind of access that you are going to have with us.


We are not worried about this selling out. It is going to sell out for sure.

We are more worried about you missing out on this opportunity!

You are going to increase your sales, improve your persuasive marketing and make more money!

So what do you have to lose?


Black Diamond Consulting, LLC | (925) 222-5065

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